About us
HOW WE ARE DOING
The success of our business depends on two key factors: a genuine understanding of our clients' needs; the expertise to interpret and lead the market.
Our strategy of embracing the twin trends of consolidation and globalisation of clients' media accounts has brought continuing growth through major account wins.
We continue to invest in our people, new services, specialisations and infrastructure to maintain our competitive advantage and global leadership position.
The following is a selection of our major achievements in the past few years. All of them are the result of intelligence, creativity, innovation, accountability collaboration and sheer hard work.
Campaign of the year at the Venise Festival of Media in April 2008 for Nike Zoom campaign, planned out of MindShare Shanghai.
Best Media Agency of the Year by R3 and China Advertising in March 2008
Asia Pacific Media Agencies Report cards published by Media magazine. - Five times, MindShare ranked 9 out of 10 in 2004, 2005, 2006, 2007 and 2008
The outstanding score was attributed to MindShare's extensive new business wins as well as business retained, awards received over the year and staff retention. The report also pointed to MindShare's involvement with charity organisations supporting Tsunami victims and a project with Universities to improve educational skills.)
R3 2008 China Agency Image Survey
MindShare China was awarded Best Media Agency of the year and ranked first for :
- "Get good position in media"
- "Good advertising position"
- "Strong in Digital media"
- "Good account Service"
- "Value for money"
- "Strong in communication planning"
- "Strong in insights, research"
- "Creative in media"
- "Good price / negotiation"
Asia Pacific Media Agency of the Year Awards 2007
MindShare Shanghai was runner up for Office of the Year 2007 (for the second year in a row) and was the only media agency to be shortlisted (out of 31 agencies).
Asia Pacific Digital Media Awards 2007 MindShare China was awarded bronze twice in the ceremony hold in Hong Kong in November 2007, for
- Best activation campaign with 'Ford Excitement challenge', MindShare Shanghai and
- Best digital campaign with 'Ponds Muddy Romance', MindShare Shanghai.
Asian Marketing Effectiveness Awards 2007 : MindShare China was awarded twice in the Most effective use of interactive marketing new media's category :
- Silver for Motomusic campaign by MindSare Beijing
- Bronze for Moto Thumb bay campaign by MindShare Beijing.
MindShare is the largest buyer of digital media in China
(Source :2007.1 iResearch Inc.).
Ranked No.1 in Billing Ranking, in the RECMA definitive 2006 report published in June 2007
Cannes Media Lions 2007 MindShare Beijing Motorola team was shortlisted of its Motomusic campaign.
Finalist at the Cream of Venice Selection in April 2007, for Nike 12:88 campaign.
Best media agency of the year 2006 in China by R3 in March 2007
Media agency of the year 2006 by China Advertising (the number 1 trade industry magazine in China)
Best media agency of year 2006 for MindShare Interaction by Mop.com Eastern China, (the number 1 Community website in China)
Asia Pacific Media Agency of the Year - Three times.
In November 2005, MindShare Asia Pacific was awarded "Media Agency of the Year" for an unprecedented third time by Media Magazine. We have now won this Award more than any other agency. In 2006, MindShare Asia Pacific was Runner up for Agency of the Year and MindShare Shanghai, Runner up for Office of the Year.
Ranked No.1 in Billing Ranking. In the latest RECMA report published in July 2006
Ranked No.3 in Competitiveness in pitches 2005-mid-2006 . In the latest RECMA report published in October 2006 which focused on media agency competitiveness or 'Vitality.
Cannes Media Lions is considered the most prestigious award in the industry. MindShare Asia Pacific's agencies were short -listed 3 times in 2006.
Top 10 sports advertising activities in 2006: CCTV5 awarded MindShare Shanghai Nike Team for the 12.88 campaign.
Best creative advertising award 2006: Guangzhou Newspapering Group-Basketball Pioneer awarded MindShare Shanghai Nike Team for Kobe 81 spirit campaign.
Best cooperation partner award 2006: Given by China Space-time medium Group-NBA Hoops/Size/MVP to MindShare Shanghai Nike Team.
