Our Services

INSIGHTS

Insights is MindShare's research-based service, focused on uncovering compelling information on consumer/media behaviour.

While quantitative data remains essential for trading, monitoring and assessing media campaigns, Insights goes beyond numerical quantification to understand:

Consumer/brand/media relationships
Social and behavioural characteristics
How and why people choose and use different media
How they respond to advertising in different environments
How the media perform within total brand communications
How media behaviour is changing over time

China is a key component in the world economy. For companies already operating in China and for those considering entering, it is essential to have strong, insightful understanding of the forces and attitudes that impact upon Chinese consumers. Whether by region, age, income, attitude, expectations - China is a highly complex market in a state of constant and rapid evolution. MindShare Insights provides our clients with the best blend of extensive, innovative proprietary and syndicated research to generate a clear picture into these market segments and consumer mindsets - to allow informed analysis and decision making

Click here to discover Insights' major tools.

For more information on Insights, please contact:

Ina Zhao
Insights Director
Tel: +86 10 8523 3889
Email: Ina.Zhao@mindshareworld.com

"I personally find MindShare Insights 3D tool a fantastic weapon for the marketing team to be very focused in terms of where and how much to spend.
I have used this and found it of immense value in improving the quality of output."

JV Raman - Vice President of Brand Development Unilever (Walls Asia, Africa & Middle East)