Our Services

ATG

ATG provides high-level econometric consultancy for MindShare's clients.
It uses econometric and statistical analysis and modelling to help clients realise a maximum return on investment and determine future strategies.

ATG can answer questions such as:

Which geographies, categories or brands offer the most opportunity for growth?
How do we make trade-offs between communications and pricing initiatives?
Which communications channels should be used to maximise sales and profitability?
How can awareness and reach goals best be achieved?
How much needs to be spent to deliver these objectives?

ATG leverage a suite of proprietary methodologies on behalf of clients:

Strategic Allocation and Budget Setting
Hendry Market Structure - Portfolio Management
Market-Mix Modelling - Marketing ROI
Brand Equity Management
Communications Optimization
ATG Live - Marketing Dashboards - ATG

Click here to discover some of our best case studies

If you'd like ATG to answer your questions, please contact:

Alex Ruffle
Managing Director ATG China
Telephone: +86 21 2405 1002
Email: Alex.Ruffle@atgworldwide.com

Arjun Ghosh
Partner ATG China
Telephone : +8610 8523 3596
Email: Arjun.Ghosh@mindshareworld.com