Our thinking
CONFERENCES
Organizing or sharing new insights as speakers in conferences has become part of our role in Mindshare. Listed below are some events that we have hosted or partnered in 2007.
EVENT | DATE | SUBJECT |
| 3D launch | 24th Jan. - 9 Feb 2007 | Launch of the 3rd wave of our proprietary research, which covers 15 cities and achieves 8000 samples in total.
|
| Marketing to Women China 2007 | 28 Feb. - 1 Mar. 2007 | "Unlocking the next big women's market -understanding women outside first tier cities and in rural markets"
|
China Advertising and the Branding conference
| March 23rd-24th 2007 | Global Media Development Trends and China Media
|
Chengdu Advertising Forum
| June 29th 2007 | Accredited Media Investment Management |
Face to the media
| July 26th 2007 | Mindshare discusses Olympic opportunities with Chengdu Ad market
|
MindShare ATG : Demystifying ROI Forum
| August to September 2007 | Ever thought your ROI could be improved ? |
Outdoor Advertising Forum
| October 28-29th 2007 | OOH media grow in Tier2 & Tier3 market |
- Outdoor Advertsing Forum
Leon Song from MindShare Chengdu gave a speech in the last section of the forum organized by Outdoor Advertising in Chongqing in October 20007, which focused on "OOH media grow in tier2&tier3 market". His speech was about "How to improve professional service to achieve win-win result". Leon enlighten why media vendor should improve professional service in tier 2&3 markets, what is from mindshare standpoint a professional service, and finally presented a win-win case study. - MindShare ATG : Demystifying ROI Forum
MindShare and its specialist ATG team have organized a forum in Shanghai, Beijing, Nanjing, Guangzhou, Shenzhen and Hangzhou about ROI, (Return On Investment), from your media spend. Our client media spend is a big cost investment and like all investments, they should be seeking for this money to work as hard as possible. During the forum we presented the tools and techniques that can help clients achieve this. - Face to the media in 2008 to share the challengesand opportunities
Chengdu cultural industry and business sectors gathered together, participated in the "Face to the media in 2008 to share the challenges and opportunities" on July 26, 2007. The event, organized by Mindshare Chengdu invited its media planning director Bharadwaj Ramesh to make a special trip to Chengdu to share with friends from Chengdu Ad market, economic exchanges during the Olympics, the research of media market , forward-looking perspective, risk and the opportunity to remind. - Chengdu Advertising Forum 2007
Invited by Chengdu Advertising Association, Mindshare Chengdu joined the 2007 Chengdu Advertising Forum on 29th June, and delivered the opening speech "Accredited Media Investment Management". The creative concept and operation models Mindshare introduced in the speech gave all of the audience an impressive lesson and MindShare were acknowledged as a 'pioneer' in the West China advertising market.
READ MORE - China Advertising and the Branding conference 2007
Michelle KO, MindShare Shanghai Managing Director, was invited by China Advertising as a speaker to The Branding conference which was hold in Shanghai in March 2007. She exposed to the attendance her view on the Global media development trends, sharing her strong knowledge and experience on the China Media.
READ MORE - Marketing to Women China 2007
The Marketing to Women China 2007 conference, held by IQPC's ( International Quality & Productivity Centre)was organised to help marketers implement efficient and effective marketing campaigns to better reach women. By providing consumer insights based on age groups & life styles and marketing communication strategies. Marketers were also given practical implementations to enhance marketing ROI & drive sales figure.
READ MORE
