About Us

Siew Ping Lim

Managing Director Beijing

SiewPing Lim has been Managing Director of MindShare Beijing since 2006.

She started her media career in Malaysia in 1994, first with a local agency and then with Grey/MediaCom. She has since worked in Indonesia, Hong Kong, Beijing, Guangzhou and Tokyo. She first came to China in 1998, working for Zenith Media Beijing. She remained in Greater China until 2002 (posted to HK and Guangzhou after Beijing).

She joined MindShare Malaysia in 2002, heading the Unilever account. She then had a short stint as Director in MindShare Japan. Prior to her actual position in Beijing, SiewPing was running MindShare Guangzhou as General Manager, since January 2004.

Throughout the years, SiewPing has accumulated experience on both multi-national accounts (including P&G, Unilever, Coca-Cola, Pepsi, Dell, Avon) and major local accounts, covering various categories including pharmaceuticals, telecommunications, real estate, insurance and automotive.