About Us

Arjun Ghosh

Partner MindShare ATG China

Arjun Ghosh took up his role as Partner MindShare ATG China in November 2007. Prior to that, Arjun was MindShare Insights China National Director for 2 years. He was responsible for managing and developing MindShare's extensive proprietary and syndicated researches and designing bespoke studies to help MindShare clients successfully navigate China's dynamic consumer, brand and media landscape.

Previously Arjun worked in India for MindShare ATG, on sales modeling and analytics projects. He has won MindShare Global and Asia Pacific Awards for his work in market mix modelling.

At ATG, his primary responsibility was managing onshore and offshore analytics projects for global clients and also developing MindShare's media consultancy business.

Before joining MindShare in 2003, Arjun worked at Initiative Media for three years, handling strategic communication planning and media investment for major multinational clients across branches in India.