About Us

Mateo Eaton

MindShare Performance Managing Director

Mateo Eaton is Managing Director of MindShare Performance, the content arm of the media conglomerate, thinking up new and unusual ways to sell products.

Matt began his career in Japan at a small advertising firm. Then he moved to China to work with the Image Factory, a start-up marketing and communications venture that was eventual bought out by JWT. Next, Matt set up and ran the Shanghai office of The Economist for several years. Afterwards, he moved on to develop his own production studio. Other interesting projects of note include involvement with the Shanghai Film Studios co-Production of The White Countess.