Lisa Wei
Managing Director GroupM Trading China
Lisa Wei has been the Managing Director for GroupM Trading China since March 2006. She is in charge of the media investment strategy and operation for all GroupM's agencies. Her mission is to maximise client media budgets working with media vendors and to provide clients with creative media solutions. Lisa is also GroupM's primary contact with the major media in China.
Lisa is a veteran of Chinese media, with over 19 years in the media industry and multi-market experience. She has received numerous awards as "China Outstanding Female Advertising Agent" in 2004 and 2005.
Lisa started her career in Ogilvy Taiwan in the media department in 1988. With 7 years in the Taiwan office, she transferred to China media operation in 1995. She was first responsible for the buying operation in Beijing and throughout Northern China including national title's media then. With her outstanding performance, Lisa got promoted to Managing Director GroupM China in March 2006.


