Our Services
INSIGHTS
Let us introduce you to Insights' major tools:
 | At the heart of Insights is our proprietary research study 3D, a planning process combining the dynamics of brand equity, media consumption and an in-depth knowledge of consumer trends. Currently, 34 countries across the world conduct 3D providing a valuable global database for effective communication planning. In China, we finished the third wave in 2006 which covers 15 cities and achieves 8000 samples in total. |
 | Connections, is MindShare's revolutionary approach to multimedia evaluation and investment. It can help you evaluate all the past and potential influences of the communication channels on brand purchase, deliver actionable insights and metrics that directly improve marketing and media planning. |
 | One of Insights' most recent industry firsts is MindSet, a breakthrough research method that tracks and captures people's behaviour across more than 60 communications channels in real time, using PDAs. MindSet is the first ever multimedia measurement mood-sensitive research system in China. It offers fresh insights for channels that can be used to reach and influence the target groups. It is an essential tool to identify and measure the impact of "un-measurable" media. |
 | PDD is an analytical guide for media planning in China fast developing secondary cities. The study covers 622 towns in China and is a unique platform that links consumers and media habits in a single research source. This provides extensive information about the media habits of consumers in deep China. |
 | Asia Scout Network is an opinion leader panel that spots trends in media, technology, entertainment fashion, celebrities and sports. MindShare's scouts continuously track what's cool and what's not in China and across Asia Pacific. Visit www.asiascoutnetwork.com
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For more information on Insights, please contact:
Ina Zhao
Insights Director
Tel: +86 10 8523 3889
Email: Ina.Zhao@mindshareworld.com
