MindShare and Nike awarded at the Venice Festival of Media

Nike Zoom Campaign, planned out of MindShare Shanghai has won campaign of the year at the Venice Festival of Media.
The Festival is a celebration of great work and a conference tackling the issues at the forefront of the global media communications industry.

The campaign utilised bluetooth technology inbedded into information shelters in Shanghai, Beijing and Guangzhou, offering the chance to win a pair of the new Zoom shoes by running between the shelter and the nearest Nike store.

In explaining why Zoom won campaign of the year, Alastair Ray Editor, CMDglobal.com and Cream Magazine noted:

"Nike's Zoom campaign is our pick as the Campaign of theYear because it takes mobile and Bluetooth and turns them into entertainment, an event and a spectator sport. All too often digital channels operate in isolation, but this work takes the action on to the streets. Nike has created a piece of street theatre that extends its message beyond the brand evangelists. Media is at the heart of what makes this work successful and talked about"