News
MindShare and Nike awarded at the Venice Festival of Media
17-04-2008
Nike Zoom Campaign, planned out of MindShare Shanghai has won campaign of the year at the Venice Festival of Media. The Festival is a celebration of great work and a conference tackling the issues at the forefront of the global media communications industry. The campaign utilsed bluetooth technology inbedded into information shelters in Shanghai, Beijing and Guangzhou offering the chance to win a pair of the new Zoom shoes by running between the shelter and the nearest Nike store. In explaining why Zoom won campaign of the year, Alastair Ray Editor, CMDglobal.com and Cream Magazine noted: "Nike's Zoom campaign is our pick as the Campaign of the Year because it takes mobile and Bluetooth and turns them into entertainment, an event and a spectator sport. All too often digital channels operate in isolation, but this work takes the action on to the streets. Nike has created a piece of street theatre that extends its message beyond the brand evangelists. Media is at the heart of what
MindShare is Agency of the Year in China
25-03-2008
MindShare China won the "CR3 Best Media Agency of the Year" last Friday, at the "China Advertising & Brand Conference" held by China Advertising Magazine for the second consecutive year. This magazine is the best read industry publication by clients in China according to R3's latest survey, so this is great recognition of our success. The R3 survey earlier had rated MindShare as streets ahead of competition in the market. Congratulations to the China team, which has started this year very well, with a string of new business wins and now this big industry recognition.
Mindshare Interaction appoints Meg Wu as General Manager China
18-02-2008
MindShare Interaction has appointed Meg Wu to the position, General Manager, China. Based in Shanghai, Meg will lead all of our interaction initiatives and support our clients in maximizing the digital opportunities in China.
Mindshare China tweaks senior team
30-01-2008
MindShare Shanghai has promoted Linda Lin from brand team leader to general manager with Chi Kawa moving from GM to MD of the Guangzhou office.
LG China hands media to MindShare
08-01-2008
LG China has followed its global counterparts by shifting its US$30 million media buying and planning business to MindShare, displacing incumbent Dentsu.
